Snookishops

Written by PLe1 on February 5th, 2010

Snooki_Crossing_the_Delaware

Snooki from the MTv Show Jersey Shore is best known for getting clocked in the face by a drunken Bro-bot while wearing an Ed Hardy hat. And by best known I mean primarily associated with, and by that I mean I’d have no clue who the fuck that oompa loompa was if I hadn’t seen the animated gif file of her getting her face mangled by a knuckle sandwich and watched it for three straight hours as I giggled manically. That’s wrong right?

Yesterday URLesque jumpstarted Sean Ahern’s attempt to meme this gargoyle by posting a nice clean transparent image of her on his tumblr page. Above is my hat into the ring. I call it “Snooki Crossing the Delaware”.

Happy Groundhog’s Day

Written by PLe1 on February 2nd, 2010

It should actually be groundhogs’ day because there’s more than one of those fury fuckers. Including one named Staten Island Chuck. I almost guarantee he has a blowout, a bad accent, and a orange tan. In honor of all the groundhogs of the world and their contribution to our global society I’ve included Ned Ryerson clips. Because everytime I hear the word groundhog the first thing my mind thinks is “BING!”

Things I learned from the web today 1/26

Written by PLe1 on January 26th, 2010

This comes from an email I sent to coworkers today. Now that I’m a Digital Strategist my lone concern is strategery and digital. This blog will become the staging point. Do not fear the 1derland. Embrace the 1derland. Embrace.

I often remark on the fact the world wide information superweb is a vast land of hope, wonder, and pornography – which it is. The amount of pornography is both vast and wonderful giving us all hope. But it’s so much more than just a place to find broadband speed smut. The internet is a friend, a research partner, a teacher, an entertainer, and a place to find hundreds of hilarious compilations of people falling down, (like this awesome one for instance http://www.youtube.com/watch?v=0AbQpzn6t4c).

Now that I’m now a Digital Strategist, staying current with what’s happening on the inforwebs is not just a way to waste time between meetings – it’s now a way to waste time between meetings, AND my like my job. Or something. I think? But since I wrote it in my job description it’s safe to say it’s true until someone tells me different. I’m pretty sure that’s in the playbook.

Being that I’m a giving man, (and Paul Leone most certainly is a giving man,) I’ve decided that I want to share my daily finds with those of you who spend your days buried in spreadsheets and budgets. In this way we can all participate in the awesome. Expect about 4 links a day, feel free to submit anything you find, feel free to forward as necessary, and if you’d prefer not be on the list respond with “unsubscribe” in the subject line and my automatic mailbot will tell you to F-yourself.

Enjoy.

PL

Web Learnings from 01/26/2010

I’ve been digging stop motion for a while, and no one does it better than PES. I checked out his site for the first time and the commercials are amazing. Check Nike, Scrabble, and Beasty Boy (maybe especially Beasty Boy), but it’s all pretty choice stuff.

http://www.eatpes.com/

I have this weird thing this winter for running around in 2.5 inch split leg shirts when it starts snowing. Whatever, it happens. But according to this at least I’m not alone. None of them have an American flag though. Advantage? Paul Leone.

http://www.urlesque.com/2010/01/26/naked-snow-angels/

Really cool designer who does stuff with a different random object each week. Maybe next week he’ll find a use for all those extra Human Race shirts we have in the back. Hammock?

http://design-milk.com/mercado-negro-by-ramon-coronado/

I’ve played with this twice and lost.

http://www.zigzagphilosophy.com/

BONUS ARTICLE: I get this distinct feeling that Michelangelo would have been my BFF. Dude had authority issues, a thing for naked chicks, and some very secular beliefs. Opposites attract.

http://www.cracked.com/article_18386_7-mind-blowing-easter-eggs-hidden-in-famous-works-art.html

Farwell Conan

Written by PLe1 on January 25th, 2010

The magnitude of how amazing this rendition of Free Bird is can not be measured in words. At least not real ones, so I’ll use a serious of fake ones. OMG, the radicaltudenes of this symphony of awesome is like WTF. Totes.

Why I Love the Inforwebformation Highway

Written by PLe1 on December 18th, 2009

I spend like 75% of my waking hours online. Possibly more. I even spend some of my nonwaking hours online when I fall asleep while watching things online or just being online, thus making total online time at like 80% (or something – not very good at the maths.) Which is one of the reasons my lack of posting on this page is so upsetting. It’s like what the hell else am I spending time doing? That was rhetorical.

But back to the web. Which I actually haven’t gotten to yet.

So, last week someone turned me on this this:

It’s amazing – possibly the funniest thing on the entire web. It might have changed my life if I hadn’t immediately watched this and had my mind BLOWN:


I mean that one literally angers me at how amazing it is. When God gives you lemons you find a new God? Really, it’s awe-inspiring.

But that alone isn’t why I love the webs. Part of it. But what really amazes me is the fact the first one has 17 million goddamn hits. So two years went by and zero of those 17 million mother fuckers told me about it. Fuck you all! How the fuck did 17 million fucking people see that before me? 80% of my day is spent on the web and 17 MILLION people beat me too it! And I only say 17,000,000 not the 17,221,000 that are listed because I’m fairly confident that over the last week I personally account for 221,000 of them.

But that’s the beauty of it. Just when you think there’s nothing left, just when you think you’ve seen it all, just when you think you’re the master of your domain (in a Seinfeld-ish way not like as in ple1derland.com is my domain kind of way), something like this comes along and totally BLOWS YOUR MIND. It’s like dating a girl for five years then she informs you that she poops golden coins.

So thanks you interwebs. For everything you are, everything there’s still left to discover, and all that you had to offer in the future.

I May Suck But At Least I’m not the Yankees

Written by PLe1 on November 20th, 2009

Being good at stuff is fucking awesome. Not that I’m good at stuff, except obviously modesty, but it would be an outright fabrication to say I haven’t been lucky enough kick ass in a few things from time to time.

For instance – I dare you to find someone better at sleeping on a couch than I am. Sounds trite, but you have no idea how often the ability to pass out in cramped, confined, uncomfortable places comes in handy. Cross country flights for instance – I’ve been to the other coast about eight or nine times in the last year and as soon as my tray back is up and my seat is in an upright position I’m out until we’re touching back down.

Running is something else I’ve been pretty decent at. I’m probably amongst like half a percent of runners who’s ever actually won a race. There are few things in life better than breaking an opponents will down the back stretch. You basically own his soul for a split second. And soul reaping is good times

Believe it or not I’ve written a few things that don’t suck. This of course is terrible incoherent gibberish, but there’s been a time or two where I’ve looked at something I wrote and been shocked that I was able to be that witty. Of course that’s followed immediately with the realization that you’re actually a terrible hack that got lucky with a couple of good vowels and consonants – but there’s a good thirty seconds where you get to take pride in being good at stuff and things.

But while being good at things you’re good at is good, it really pales in comparison with those times in life you get to be good at stuff that you suck at.

My senior year book quote was the “The greatest feeling in life is doing what others say you can’t do.” I actually think I wrote it was the second greatest feeling in life; because in my clever 18 year old mind the open endedness and heavy sexual connotation was bloody brilliant. I think this was likely done about the same time I thought it would be hilarious to register to vote as a communist. And admittedly it was, but now every time I see a dude in a black suit and dark glasses walking past me I fear I’ll wake up somewhere in Guantanamo getting waterboarded.

Losing focus here.

Point is fuck the Yankees. Not sure how I got to that because that was never the intent of this – originally I planned on writing about how I really fucking suck at working with spreadsheets and csv files and entering data and all the minutia that gives CPA’s raging hardons, but I just completed part of a project that has been kicking me in the nuts for a few weeks. I do in fact suck at all that stuff and the feeling of finally conquering this nerditry has me feeling like Jack Zuta (look it up because it’s a great reference). But it’s lead me to a better point.

The Yankees won the World Series and it’s champagne and BJs for all? Big fucking deal. I mean no shit they won the Series. Their payroll is half a trillion dollars. They have four players that made more this year than the entire Florida Marlins roster. How can it possibly feel good to succeed against such overwhelmingly favorable odds? It’s like beating a retard in 1 on 1, or solving a MadLibs. The real win for them was not continuing to fail. Yay!

The moral of the story is I’ve got two more hours of work to do but I’m blabbering on like a moron about the Yankees. I suck at csv but tonight I got to tell it to fuck itself. I hate the Yankees. And I’m a communist. That’s all.

Kids Fall, Paul Laughs

Written by PLe1 on November 16th, 2009

You have to be a sick asshole to find this video of kids falling funny. Luckily for me I’m a sick asshole because this could be the best video in the history of the world.

Miracle Whip Says “Fuck You” to Toning it Down

Written by PLe1 on November 12th, 2009

Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Maybe even close to brilliant. And complete and total redemption for the original ad.

Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.

Marathon Report

Written by PLe1 on November 11th, 2009

Repost from my running blog….

RACE REPORT:
NYC MARATHON
Finish Time: 3:24:23

It’s been over a week since I ran the New York City Marathon and I have yet to figure out what the fuck happened. In my wildest dreams I never expected to run a 3:24 – well, in my wildest dreams I’d run like a 2:07 then bang Megan Fox as showers of money rained from the sky – but in my practical version of my wildest dreams I figured I’d struggle to get to a 3:30 and fight through crippling pain while cursing myself for the last eleven. Not really the case as I completely cruised and in all honesty didn’t feel like I left everything out there. Not to say I could have dropped much but certainly felt like my first half could have been faster.

So what happened? How did I go from completely untrained race crasher to a top 4000 finishers in one of the biggest marathons in the history of the world? Was it a fluke? Steroids? Dark sorcery? Is Paul Leone just that fucking awesome? The last one is obvi, but after a week of thinking about how I did what I did my expert opinion is that what happened on November first was an absolutely perfect confluence of disparate elements the likes of which could NEVER happen again. Ever. None of it makes any fucking sense.

I mean I knew I hadn’t run that much since May, but after checking the running log on my Nike+ account the extremity of my lack of training is mind blowing. Fifteen runs for 75 miles. Let me repeat that in all caps for emphasis: IN THE FIVE MONTHS LEADING UP TO THE NYC MARATHON I RAN LESS THAN 20 TIMES FOR UNDER 100 MILES. That breaks down to like a half mile a day.

Huh? Is that even possible?

Granted, I‘ve run sans Nike+ a few times and I feel like I had some workouts stolen, but even if you double it you‘re talking 150; maybe 200 miles tops. If you spread that over a single month that would amount to almost enough miles to run a good 5K. People training properly probably dropped four to six times that.

And I didn’t just run the race – I owned it. Completely fucked it up, bent it over, and owned it from the gun to the Tavern. What follows is a detailed analysis of the pieces that made up the whole. Read, don’t read, I really don’t fucking care. But it’s basically the model by which all under trained runners should aspire to.

The Confluence:

The Fear:
The most important thing I did? Probably going into the race with a degree of fear. Only replace fear with terror and by terror I mean holy shit I’m going to die. The last time I ran for over two hours I was 18 years old, in college, and dropping 100 mile weeks – the next day I pissed blood. Since then I’ve done an 18 miler in May but nothing remotely close to 26.2. I’m willing to admit that an 18 miler is a hell of a run, but you’re not even getting out of Manhattan with that. 26.2 was a different animal. I knew it. I respected it. Frankly – I feared it. It’s probably the best move I made.

The Realism:
Related but not exactly the same I went into the race with ZERO expectations. Maybe not zero – I was outwardly extremely confident I could go 3:30. I was willing to admit that a small part of me held ridiculously grandiose notions that I could go through 15 at 7:15 then hold on for the next 11 to get under 3:10, but I didn’t honestly believe that. It was a dangerous dream. The truth is I was pretty terrified about mile 18, which was where I assumed the wheels would come off. And why wouldn’t I be? I’ve been there maybe three times in my life. It would be like hoping in bed with Alessandra Ambrosio and expecting to last the point where I hopped into bed with Alessandra Ambrosio. Wisen up man, you’re fucked.

The Weather:
The weather was awesome. Can’t really say enough about that. My lack of running ability in warm weather is documented, but it was cool, overcast, perfect.

The Crew:
I had an unbelievable bib for someone who didn’t deserve to be there. First wave, right behind the elites. While that would have been great any other time, that would have been my end in this situation. I know Paul Leone and you put Paul Leone around a bunch of people running 6 minute pace and Paul Leone is running 5:59 pace. I needed to avoid that. My boys Chris Anderson and Josh Zito were looking to run 3:25-3:30 which was exactly where I wanted to be. They were trained so they knew what they were doing. They were much smarter than I am so they were sticking with the plan. And they were just good people to run with. I was happy to be with them. At one point the crowd got crazy and Chris Mommy stopped me and was like, “Slow down buddy.” He couldn’t have been more right at the time.

The Fuel:
I’ve raced dozens of 5Ks, a handful of five milers and 10Ks, and two halfs. Nothing longer, nothing in-between. What’s important to note about my race experience is that in both halfs I have come completely fucking unglued. My first I held 6:20 pace through eight before dropping to 7:30 through the next five. I thought that was bad until Brooklyn last year where I was turning 6:15s through eleven only to finish my last two around nine. The first time I ran a half I was completely under trained. By mile three I knew I was fucked. But there’s no doubt in my mind that the last half I did got screwed because I was COMPLETELY under fueled. I felt shockingly well through 9. But I missed water stops. I did one gel way too late. Didn’t start as fueled as I could of. The result was the bottom fell out. It’s haunted me since. Fool me once shame on you, fool me twice and I’m a fucking moron. This wasn’t going to be a factor in a marathon. I took five gels and did one every six miles. I hit EVERY water station taking both Gatorade Endurance and water. I had a good breakfast in the morning. It was done perfectly. I couldn’t ask for anything better.

The Start:
Part of the reason the crew was so brilliant was how relaxed Josh and Chris were. We started in wave two and it couldn’t have worked out better. Our first mile was 9:12. Next was 7:50, then 8:10, then 8:00…Super consistent. When we picked it up we did it conservatively: 7:34, 7:45. 7:41, 7:38. This is not how I run, but it was brilliant. We came through the half at 1:44:38. DEAD THE FUCK ON 3:30 pace. I doubt I could have been where I ended up if not for that start.

The Move:
At mile 13 you hit the Pulaski Bridge. At mile 14 you’re in Queens. At mile 15 you’re on the 59th Street Bridge. At some point between there I got a little quick through a water station and accidentally put some distance between the crew. I was looking back to find Josh and Chris but I’d accidentally put some distance between us. At this point I feel great. I was worried that slowing down and dropping back would have actually been more strenuous. I was warned to not do what I did. Mile fourteen is not where you decide to make your move when you don‘t have a clue how you‘re body is going to react past mile fourteen. But you know what? FUCK IT. Hello 7:11 UP the bridge. Hello 6:59 down the bridge. Hello 7:15s down First Ave. Hello freaking out at mile 20 and dropping to 7:51 into the Bronx. Hello realizing at mile 21 that I’m better than that and turning a 7:31. O Hai 7:37 at 22. Ha 7:30 at 23. I makes one wonder. And by wonder I mean how the fuck did that happen?

The Mommy:
I gave my mom and sister a plan to hit me at 11, 20, and 24. One of my slowest miles was dropping back in BK to try to find them. Nothing. But BK is kind of crazy so maybe I missed them? Then up to 125th it’s kind of dead so I thought if they were there I would find that. But nothing. By the time I got back into the City I’d written them off, but as I passed her at mile 23ish she yelled for me. MOMMY! Totally put a spring in my step and made me so happy that she made it.

The Finish:
I kept waiting for the infamous wall. Mile 22 I was literally terrified. Until I blew through it. Mile 23? 24? Really? This wall thing is going to happen right? Finally mile 24 I dropped to 8:12. 8:12!!!!! That’s my wall!?!?!?! Granted it was my second slowest mile but mile three was an 8:10. Mile 12 was an 8:11. So none of this was outlandishly slow. I picked it up to 7:59 for mile 25. And while 26 and .2 was a pretty painful struggle, it was also only 1.2 miles. HA!

The End?:
In the end I think my biggest takeaway from the experience is that as shocked as I am with what I managed to do, and even though I’m pretty convinced it’s one of my most amazing accomplishments, I’m not proud of the actual race. In the last week I’ve taken praise, but never said my time without preferencing it with, “I was completely untrained.” Which is true, but it amounts to saying, “You think that’s good just imagine if I actually cared.” Sadly that’s precisely what I’m thinking when I say it. I didn’t put in what I should have and despite the fact I’m proud with what I accomplished I can obviously do much better. I need to prove that.

But at the same time, and as elitist as it sounds, my success has bittered me on the whole marathon experience. All these people who earmark the marathon on their bucket list, so they can do 13 minute miles, to walk by mile 4, and finish in seven hours, have disgusted me for years. While they‘re taking their sweet time thousands of runners are being denied from ACTUALLY RUNNING THE RACE? And it is a race – granted as much about beating personal perceptions as winning, but as long as the clock is on ,ever second should be an enemy. Team in Training, Jeff Galloway, Oprah, and frankly anyone who either sets their personal bars remarkably low in order to avoid pain, or advocates that kind of thinking, rather than trying and teaching that running is about reaching those boundaries and breaking through them, can suck it. Humans are capable of remarkable things. The marathon is meant to be the place that’s proven. I feel like to some small extent I did, and it’s why I’ll be back to prove that confluence or not that as amazing as not training and doing a 3:24 is, my next race will be even more remarkable.

So Cool I’m Sheepless

Written by PLe1 on October 23rd, 2009

I don’t even have words. Not even syllables. Just a single sound. aauhhhhh (think amazed exhale.)