No Running Like Snow Running

Written by PLe1 on February 11th, 2010

Late last year NYC got about two feet of snow in a 12 hour period. It was on a weekend, and I was coming back from my sister’s birthday in the BK, and for whatever reason I got really motivated to do a run. So I get into a pair of 2.5 inch split leg shorts, running shoes, a Santa hat, and some gloves and I take off around my block. You may or may not have caught that inventory, but one thing conspicuously missing was a shirt. Didn’t have one. Did I mention I’d been drinking since noon and it was about 5AM?

Whatever, details.

So I have no idea what I’m thinking at this point. It’s still coming down hard with 30 mph gust rocking the snow up against my half naked body like I’m standing next to a snow blower. But I get to the corner and I make a right, then a left, then a right, and next thing I know I’ve done 9 miles through Times Square. And this wasn’t like a walk in the park kind of run, I was doing 7:30 miles on ice covered streets.

Anyway, that started a thing for me, and I’d run a second short short snow run on the day the runner Station went down. This time I added a shirt, and a flag.

So when a coworker asked if we wanted to run through the blizzard yesterday I was like “obvi, and I’m wearing my split legs and bringing my flag.” And from that point on things just got silly. We picked a route for optimal exposure (pun intended). View Interactive Map on MapMyRun.com

Video to come but the pictures below tell a lot of the story.

NYC Blizzard

Written by PLe1 on February 10th, 2010

This is kind of an experiment. I’m hoping this slideshow evolves over the course of the day as new stuff is added.

Snookishops

Written by PLe1 on February 5th, 2010

Snooki_Crossing_the_Delaware

Snooki from the MTv Show Jersey Shore is best known for getting clocked in the face by a drunken Bro-bot while wearing an Ed Hardy hat. And by best known I mean primarily associated with, and by that I mean I’d have no clue who the fuck that oompa loompa was if I hadn’t seen the animated gif file of her getting her face mangled by a knuckle sandwich and watched it for three straight hours as I giggled manically. That’s wrong right?

Yesterday URLesque jumpstarted Sean Ahern’s attempt to meme this gargoyle by posting a nice clean transparent image of her on his tumblr page. Above is my hat into the ring. I call it “Snooki Crossing the Delaware”.

Happy Groundhog’s Day

Written by PLe1 on February 2nd, 2010

It should actually be groundhogs’ day because there’s more than one of those fury fuckers. Including one named Staten Island Chuck. I almost guarantee he has a blowout, a bad accent, and a orange tan. In honor of all the groundhogs of the world and their contribution to our global society I’ve included Ned Ryerson clips. Because everytime I hear the word groundhog the first thing my mind thinks is “BING!”

Things I learned from the web today 1/26

Written by PLe1 on January 26th, 2010

This comes from an email I sent to coworkers today. Now that I’m a Digital Strategist my lone concern is strategery and digital. This blog will become the staging point. Do not fear the 1derland. Embrace the 1derland. Embrace.

I often remark on the fact the world wide information superweb is a vast land of hope, wonder, and pornography – which it is. The amount of pornography is both vast and wonderful giving us all hope. But it’s so much more than just a place to find broadband speed smut. The internet is a friend, a research partner, a teacher, an entertainer, and a place to find hundreds of hilarious compilations of people falling down, (like this awesome one for instance http://www.youtube.com/watch?v=0AbQpzn6t4c).

Now that I’m now a Digital Strategist, staying current with what’s happening on the inforwebs is not just a way to waste time between meetings – it’s now a way to waste time between meetings, AND my like my job. Or something. I think? But since I wrote it in my job description it’s safe to say it’s true until someone tells me different. I’m pretty sure that’s in the playbook.

Being that I’m a giving man, (and Paul Leone most certainly is a giving man,) I’ve decided that I want to share my daily finds with those of you who spend your days buried in spreadsheets and budgets. In this way we can all participate in the awesome. Expect about 4 links a day, feel free to submit anything you find, feel free to forward as necessary, and if you’d prefer not be on the list respond with “unsubscribe” in the subject line and my automatic mailbot will tell you to F-yourself.

Enjoy.

PL

Web Learnings from 01/26/2010

I’ve been digging stop motion for a while, and no one does it better than PES. I checked out his site for the first time and the commercials are amazing. Check Nike, Scrabble, and Beasty Boy (maybe especially Beasty Boy), but it’s all pretty choice stuff.

http://www.eatpes.com/

I have this weird thing this winter for running around in 2.5 inch split leg shirts when it starts snowing. Whatever, it happens. But according to this at least I’m not alone. None of them have an American flag though. Advantage? Paul Leone.

http://www.urlesque.com/2010/01/26/naked-snow-angels/

Really cool designer who does stuff with a different random object each week. Maybe next week he’ll find a use for all those extra Human Race shirts we have in the back. Hammock?

http://design-milk.com/mercado-negro-by-ramon-coronado/

I’ve played with this twice and lost.

http://www.zigzagphilosophy.com/

BONUS ARTICLE: I get this distinct feeling that Michelangelo would have been my BFF. Dude had authority issues, a thing for naked chicks, and some very secular beliefs. Opposites attract.

http://www.cracked.com/article_18386_7-mind-blowing-easter-eggs-hidden-in-famous-works-art.html

Farwell Conan

Written by PLe1 on January 25th, 2010

The magnitude of how amazing this rendition of Free Bird is can not be measured in words. At least not real ones, so I’ll use a serious of fake ones. OMG, the radicaltudenes of this symphony of awesome is like WTF. Totes.

Why I Love the Inforwebformation Highway

Written by PLe1 on December 18th, 2009

I spend like 75% of my waking hours online. Possibly more. I even spend some of my nonwaking hours online when I fall asleep while watching things online or just being online, thus making total online time at like 80% (or something – not very good at the maths.) Which is one of the reasons my lack of posting on this page is so upsetting. It’s like what the hell else am I spending time doing? That was rhetorical.

But back to the web. Which I actually haven’t gotten to yet.

So, last week someone turned me on this this:

It’s amazing – possibly the funniest thing on the entire web. It might have changed my life if I hadn’t immediately watched this and had my mind BLOWN:


I mean that one literally angers me at how amazing it is. When God gives you lemons you find a new God? Really, it’s awe-inspiring.

But that alone isn’t why I love the webs. Part of it. But what really amazes me is the fact the first one has 17 million goddamn hits. So two years went by and zero of those 17 million mother fuckers told me about it. Fuck you all! How the fuck did 17 million fucking people see that before me? 80% of my day is spent on the web and 17 MILLION people beat me too it! And I only say 17,000,000 not the 17,221,000 that are listed because I’m fairly confident that over the last week I personally account for 221,000 of them.

But that’s the beauty of it. Just when you think there’s nothing left, just when you think you’ve seen it all, just when you think you’re the master of your domain (in a Seinfeld-ish way not like as in ple1derland.com is my domain kind of way), something like this comes along and totally BLOWS YOUR MIND. It’s like dating a girl for five years then she informs you that she poops golden coins.

So thanks you interwebs. For everything you are, everything there’s still left to discover, and all that you had to offer in the future.

I May Suck But At Least I’m not the Yankees

Written by PLe1 on November 20th, 2009

Being good at stuff is fucking awesome. Not that I’m good at stuff, except obviously modesty, but it would be an outright fabrication to say I haven’t been lucky enough kick ass in a few things from time to time.

For instance – I dare you to find someone better at sleeping on a couch than I am. Sounds trite, but you have no idea how often the ability to pass out in cramped, confined, uncomfortable places comes in handy. Cross country flights for instance – I’ve been to the other coast about eight or nine times in the last year and as soon as my tray back is up and my seat is in an upright position I’m out until we’re touching back down.

Running is something else I’ve been pretty decent at. I’m probably amongst like half a percent of runners who’s ever actually won a race. There are few things in life better than breaking an opponents will down the back stretch. You basically own his soul for a split second. And soul reaping is good times

Believe it or not I’ve written a few things that don’t suck. This of course is terrible incoherent gibberish, but there’s been a time or two where I’ve looked at something I wrote and been shocked that I was able to be that witty. Of course that’s followed immediately with the realization that you’re actually a terrible hack that got lucky with a couple of good vowels and consonants – but there’s a good thirty seconds where you get to take pride in being good at stuff and things.

But while being good at things you’re good at is good, it really pales in comparison with those times in life you get to be good at stuff that you suck at.

My senior year book quote was the “The greatest feeling in life is doing what others say you can’t do.” I actually think I wrote it was the second greatest feeling in life; because in my clever 18 year old mind the open endedness and heavy sexual connotation was bloody brilliant. I think this was likely done about the same time I thought it would be hilarious to register to vote as a communist. And admittedly it was, but now every time I see a dude in a black suit and dark glasses walking past me I fear I’ll wake up somewhere in Guantanamo getting waterboarded.

Losing focus here.

Point is fuck the Yankees. Not sure how I got to that because that was never the intent of this – originally I planned on writing about how I really fucking suck at working with spreadsheets and csv files and entering data and all the minutia that gives CPA’s raging hardons, but I just completed part of a project that has been kicking me in the nuts for a few weeks. I do in fact suck at all that stuff and the feeling of finally conquering this nerditry has me feeling like Jack Zuta (look it up because it’s a great reference). But it’s lead me to a better point.

The Yankees won the World Series and it’s champagne and BJs for all? Big fucking deal. I mean no shit they won the Series. Their payroll is half a trillion dollars. They have four players that made more this year than the entire Florida Marlins roster. How can it possibly feel good to succeed against such overwhelmingly favorable odds? It’s like beating a retard in 1 on 1, or solving a MadLibs. The real win for them was not continuing to fail. Yay!

The moral of the story is I’ve got two more hours of work to do but I’m blabbering on like a moron about the Yankees. I suck at csv but tonight I got to tell it to fuck itself. I hate the Yankees. And I’m a communist. That’s all.

Kids Fall, Paul Laughs

Written by PLe1 on November 16th, 2009

You have to be a sick asshole to find this video of kids falling funny. Luckily for me I’m a sick asshole because this could be the best video in the history of the world.

Miracle Whip Says “Fuck You” to Toning it Down

Written by PLe1 on November 12th, 2009

Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Maybe even close to brilliant. And complete and total redemption for the original ad.

Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.