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Run-bombing

Tuesday, June 15th, 2010


New Yorkers didn’t invent graffitti – pretentious French cavemen did like half a billion years ago. I’m no archeologist but I imagine they were sitting around eating cheese, smelling poorly, and figuring out what they wanted to surrender to and BOOM graffitti. Regardless, while the NYC didn’t invent graffiti it’s done it’s part to perfected it, advance it, and evolve it. From Taki 183, to Wild Style, to the Graffiti Research Lab, NYC has and continues to play an important role in pushing the medium, and expanding how we view its application.

Now comes the next step – Run Graffiti. Also known as run bombing or fleet-ffiti, the art form involves using a GPS device to track a run, that once mapped creates faux lines, letters, or designs. For instance, the above work by an anonymous runner seems to be spelling the name “Paul”. There’s no telling who this Paul character is but chances are he’s pretty rad.

PLe1derland will continue to track this and other trends in the coming weeks. Stay tuned.

Miracle Whip Says “Fuck You” to Toning it Down

Thursday, November 12th, 2009

Miracle Whip’s current ad campaign has been catching chatter for its IN YOUR FACE approach at getting on Gen Y’s hoagies and grinders. Agency McGarry Bowen is making the bold and aggressive statement that unlike other homogenized sandwich spreads, which obviously suck, Miracle Whip is cool, it’s hip, it wears tight jeans and rides the L Train. BOOM! Take that mayo!

The first time I watched it my media bombarded brain was incapable of processing what the hell was going on, but upon further inspection there’s definitely a scene in there where a bunch of hipster’s, on a rooftop, that I can only imagine is in Brooklyn, are dancing. Yes, dancing. Which begs the question: are they trying to market to these people or insult them?

None of this was missed by Steven Colbert who got “Miracle Whipped into a frenzy,” last month and started the Mayo-lution.

The Colbert Report Mon – Thurs 11:30pm / 10:30c
The Mayo-lution Will Not Be Televised
www.colbertnation.com
Colbert Report Full Episodes Political Humor U.S. Speedskating

In response, the Bold Marketing Team at Miracle Whip issued this proclamation today, and I’ve got to hand it to them – pretty clever. Maybe even close to brilliant. And complete and total redemption for the original ad.

Will it make me switch from Hellmanns? Probably not. Will I watch Comedy Central tonight because of it? Doubtful. But up until an hour ago I didn’t even realize there was a difference between Miracle Whip and mayo, so kudos on the brand recognition win.

Barcodes Are Still Awesome

Wednesday, October 7th, 2009

I posted about barcodes recently because they’re super cool and things that are able to be both super and cool make me both super and happy, being that I’m both super and cool. Then today Google rocks a barcode on their front page to celebrate the 57th anniversary of the patent. Not only does the barcode make my job easier and help the half brain dead chick at Associated Market figure out how much a box of Frutti Pebbles cost, it also gives Goth kids clear direction on what they can tattoo on the back of their necks in rebellion against their loving parents and upper middle class upbringing. Yay!

I Love Hot Nerds

Sunday, September 6th, 2009

Since I refuse to leave my couch this weekend with the exception of feedings and the UM/FSU game, I’ve watched a lot of TV. And since all I watch on TV is the Discovery Channel and Food Network I’ve seen every kind of food related challenge and 60 shows about how the world is coming to an end. Seriously, It’s all they show at this point.

But today the Discovery got sexified as one of the people talking about the end of the world turned out to be the hottest smart chick in the history of earth. With that I present Amy Mainzer. I have no idea what she does.  I have no idea why she was on the show. I wasn’t even really listening to what she was saying. But she’s smart enough to move things with her mind, and she is stupid hot. I can only imagine how many nerds failed astro physics because they were busy crafting notes that said, “Do you like me? Circle one.”

If I ever saw her in person I wouldn’t be sure whether to kiss her on the mouth or ask if we could do mathamatical equations together.

The BEST Cornbread Known to Man

Sunday, September 6th, 2009

I had planned on posting about Amy Manizar who is the woman I would most likely forfeit a testicle for. But I just made the sickest pan of cornbread in the history of sick pans of cornbread, and i want to share that with the person who reads this – after that race you deserve it NSQ.

Ingredients:
2 packs of Jiffy cornbread mix ($.55. Seriously. It makes no sense. It’s like crack< I fear daily that I'll go in and they'll be like, "oh, we raised the price to $20 per box because you're an addict and we can.)
2 eggs
1 can of creamed corn
2 tablespoons of honey (who knows, never measured)
pinch of salt

Mix, put in pan, cook according to directions.

That’s it. Stuff is crack. CRACK. OMG, WTF, OMGWTFOMG! For real for real. Fact.